About

I build the machine behind the craft.

I'm a creative operations and AI systems leader who builds the infrastructure that lets creative teams scale production, integrate AI without losing craft, and operate at velocities that once required 5–10x the headcount. My work sits where creative judgment, operational design, and automation meet.

How I got here

I started in hands-on production, directing and editing broadcast and interactive work before joining Bleacher Report. There, an analytics-led content strategy helped grow video streams from 30,000 to more than 224 million while the department grew from 6 to 100+ people. Immersion, Apple, Mixpanel, and Just Global added haptics, global retail, brand systems, budgets, and worldwide creative operations to the toolkit.

At ClickUp, I brought those threads together: growing an internal agency from the ground up, twice; project managing the company's inaugural Super Bowl campaign; managing an 8-figure OOH production program across 11 markets and more than 1,100 placements; and building a production-scale Meta ad agent whose library expanded to 3,200 unique ads.

The best creative cultures aren't protected from systems. They're protected by them.

Range, by design

  • Built teams, operating systems, and creative standards across startups, agencies, global brands, and hypergrowth SaaS.
  • Led work spanning broadcast, OOH, product activation, global retail, conferences, haptics, VR/AR, and performance creative.
  • Managed 8-figure advertising budgets and global integrations across AMR, EMEA, and APAC.
  • Still close enough to the tools to build agents, API automations, motion workflows, event systems, and self-serve creative utilities directly.