I'm a creative operations and AI systems architect. I build the infrastructure that lets creative teams scale production, bring in AI without losing craft, and move at a pace that used to take five to ten times the headcount.
2011–15Video Production Manager, Sr. Custom Content Producer
I ran the San Francisco production office of 20 editors, shooters and producers, used an analytics-led strategy to grow video, and helped grow the video department from 6 to more than 100 people.
2015–17Manager, Creative and Content Operations
I brought haptic technology into film and brand marketing, producing campaigns you could feel as well as watch.
2018–19Program Manager, Cross-Functional Producer
I ran global retail production, getting work into stores across countries, languages and launch dates without it drifting off brand.
2019–20Sr. Creative Producer and Marketing Project Manager
I built the brand systems and intake process that let a small creative team ship far more without adding people.
2020–21Associate Director, Creative Operations
I ran budgets and creative operations for worldwide accounts, and rebuilt how the agency planned and forecast its work.
2021–26Head of Brand & Creative Operations
This is where it all came together. I built an internal agency from the ground up, twice. I project-managed the company's first Super Bowl campaign, ran an 8-figure out-of-home program across 11 markets and more than 1,100 placements, and built a Meta ad agent whose library grew to 3,200 unique ads.
The best creative cultures aren't protected from systems. They're protected by them.
If your creative team is being asked to scale and the systems aren't there yet, that's the problem I solve.