Experience
The facts, scannable.
Fifteen years of creative production, operations leadership, global campaign execution, and AI systems. This page is the short version; the PDF carries the full detail.
Core competencies
- AI-Augmented Creative Production Systems
- Creative Operations & Workflow Architecture
- Cross-Functional Team Leadership (6 to 100+)
- Budget Management & Forecasting (8-figure)
- Performance Creative Testing at Scale
- Agent / Automation Ecosystem Design
Professional experience
ClickUp
Head of Creative Operations
- Since February 2025, architected and deployed an AI-augmented creative production system that transformed a lean team into an output machine
- Built a Meta Ad Building Agent that generated 1,600 unique content ads across 42 visual formats, then expanded the production library to 3,200 unique ads
- Produced 90 PIP software demo variations in four hours using HeyGen, Cursor, ffmpeg automation, and custom scripting — roughly 160x faster than traditional production
- Built and deployed 12+ custom AI agents that save an estimated 15–20+ hours per week across creative operations
- Created AI-produced activation work that reached a 54.7% activation rate among engagers, 18% above control
- Grew the internal agency from 6 to 100+ people twice, led ClickUp's inaugural Super Bowl campaign, and managed an 8-figure, 11-market OOH campaign spanning more than 1,100 placements
- Built the LevelUp event operating system across 14 cross-functional owners and won first place in ClickUp's company-wide Replit Vibe Coding hackathon
Just Global
Associate Director, Creative Operations
- Managed quarterly and annual creative budgets, increasing forecasting accuracy by 300% with finance leadership
- Established an agency-wide intake, production, and delivery process
- Led post-merger integration of creative departments across AMR, EMEA, and APAC
- Procured and onboarded productivity platforms that lowered cost and increased productivity
Mixpanel
Sr. Creative Producer & Marketing Project Manager, Creative Studio
- Established a production process that increased creative asset output 73% QoQ
- Produced Mixpanel's first brand campaign, driving a 74% lift in brand awareness
- Project managed campaigns that increased MQLs 275% over the established goal
- Created the yearly marketing roadmap and led a five-month website rebrand across emails, decks, white papers, and landing pages
Apple
Program Manager / Cross-Functional Producer, Today at Apple
- Led production for eight music-based educational sessions deployed across 500 stores, 30 countries, and 17 languages
- Led global retail marketing assets across social, SEO, OOH, video walls, Shazam, podcasts, and retail
- Led all Global Retail Marketing assets, including classified projects
- Defined project templates, timelines, naming conventions, and asset standards for Today at Apple
Immersion Corporation
Manager, Creative & Content Operations
- Led an award-winning team creating haptic advertising, mobile games, and production tools across console gaming, chat applications, VR/AR, and 360 video
- Launched first-ever haptic movie trailers, chat stickers, and advertising campaigns while contributing patent proposals to the IP portfolio
- Created industry-leading creative standards and quality-control protocols across a broad range of devices
Bleacher Report / Turner Broadcasting
Video Production Manager / Sr. Custom Content Producer
- Managed the San Francisco production office of 20 in-house editors, shooters, and producers while growing the video department from 6 to more than 100 employees
- Used analytics-led strategy to grow video streams from 30,000 to more than 224 million in three years
- Produced content for Bleacher Report, CNN, Fox Sports, ESPN, HLN, and Comcast Sports while optimizing West Coast production costs, contracts, and budgets
Education
San Francisco State University
Bachelor of Arts, Broadcast & Electronic Communication Arts
Minor in Visual Anthropology
AI tools & production stack
Claude / Claude Code · ClickUp Brain & Super Agents · Cursor · Codex · Replit · HeyGen + Hyperframes · Midjourney · Runway · Veo 3 · Genie 3 · ElevenLabs · Opus Clip · Nano Banana · n8n · MCP (Figma, Apify) · ClickUp API · Meta API · Amplitude · Tableau · ffmpeg pipelines · Custom scripting · Adobe Creative Suite · Figma + Figma MCP · Remotion · AdManage · Chameleon · Netlify · Frame.io